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Copywriting, content development and content strategy

exclusively for cloud services companies




Content development

Content strategy

Launch products, generate leads and empower partners.


  • Blogs

  • Customer stories / Case studies

  • Datasheets and Whitepapers

  • PowerPoint decks 

  • Websites and Landing pages

  • eBooks, Infographics and other visual content

Develop a cost-effective, repeatable process for creating great content. 


  • Editorial guidelines 

  • Content assessments

  • Templates for efficient content creation

  • Cut-and-paste copy blocks

Articulate your product's unique value.  

  • Messaging frameworks

  • User personas

  • Vertical messaging for healthcare, retail, manufacturing, and other industries


I specialize in creating content for B2B / SaaS solutions, with deep experience in...

  • Azure Cloud Services

  • Microsoft 365

  • Office 365

  • Teams

  • Dynamics

  • Yammer

  • Artificial Intelligence (AI)

  • Contract Lifecycle Management (CLM)

  • Cloud Services (SaaS, PaaS)

  • Digital Marketing

  • Internet of Things (IoT)

  • RFID

  • Spend Analytics

  • Collaboration

  • Mixed Reality

  • Digital Transformation

  • The modern workforce

  • The Intelligent Cloud / Intelligent Edge

  • Productivity 

  • Self-Service IT





Create awareness

Shift perceptions

Generate qualified leads

Support partners

Engage customers

Build new sales channels

ealthcare examples



Microsoft Products


IT Trends and Themes

eBooks & long form

I've written about topics that are top-of-mind for decision-makers in the healthcare industry, including Asset Management, Smart Hospitals, and Medical IoT solutions.


etail examples


I've ghost-written many blogs and articles about omnichannel retailing tech, RFID-enabled IoT solutions, and other topics.

eBooks & long form



Connected Stores: transforming retail through IoT innovation


How RAIN RFID retail solutions address data privacy concerns


The biggest trends of NRF 2018


How to be competitive in an increasingly omnichannel world


Leveraging Azure and Windows Embedded OS to transform a retail business


What happens when retailers can’t meet consumer expectations



anufacturing examples



I've created a variety of content targeting manufacturing and distribution companies, covering topics such as supply chain disruption and RFID/IoT applications.

eBooks & long form

inance examples


I've written case studies, solution briefs and other collateral targeted to financial services companies. I'm also familiar with regulations such as GDPR, ASC 606, IFRS and others. 


eBooks & long form

nteractive & print examples


I enjoy working with talented designers and programmers to create animated infographics, interactive PDFs, and other visually-rich content.



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© 2018 by Text by Tim

World traveler. Mountain biker. Novice vintage motorcycle mechanic. I listen to music when I write. Soundtracks mostly. I have one wife, two boys and a Corgi called Ringo. 

Tim Fletcher