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Copywriting, content development and content strategy

exclusively for cloud services companies

ervices

Copywriting

S

Content development

Content strategy

Launch products, generate leads and empower partners.

• Blogs

• Customer stories / Case studies

• Datasheets and Whitepapers

• PowerPoint decks 

• Websites and Landing pages

• eBooks, Infographics and other visual content

Develop a cost-effective, repeatable process for creating great content. 

• Editorial guidelines 

• Content assessments

• Templates for efficient content creation

• Cut-and-paste copy blocks

Articulate your product's unique value.  

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• Messaging frameworks

• User personas

• Vertical messaging for healthcare, retail, manufacturing, and other industries

I specialize in creating content for B2B / SaaS solutions, with deep experience in...

• Azure Cloud Services

• Microsoft 365

• Office 365

• Teams

• Dynamics

• Yammer

• Artificial Intelligence (AI)

• Contract Lifecycle Management (CLM)

• Cloud Services (SaaS, PaaS)

• Digital Marketing

• Internet of Things (IoT)

• RFID

• Spend Analytics

• Collaboration

• Mixed Reality

• Digital Transformation

• The modern workforce

• The Intelligent Cloud / Intelligent Edge

• Productivity 

• Self-Service IT

E

xpertise

Contact

Contact

Contact

Create awareness

Shift perceptions

Generate qualified leads

Support partners

Engage customers

Build new sales channels

ealthcare examples

H

Microsoft Products

Technologies

IT Trends and Themes

eBooks & long form

Blogs

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Four ways RAIN RFID enhances medical IoT solutions

The tech at HIMSS 2018 that's changing healthcare

Parkland Hospital automates asset tracking

I've written about topics that are top-of-mind for decision-makers in the healthcare industry, including Asset Management, Smart Hospitals, and Medical IoT solutions.

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etail examples

I've ghost-written many blogs and articles about omnichannel retailing tech, RFID-enabled IoT solutions, and other topics.

eBooks & long form

Blogs

Connected Stores: transforming retail through IoT innovation

How RAIN RFID retail solutions address data privacy concerns

The biggest trends of NRF 2018

How to be competitive in an increasingly omnichannel world

Leveraging Azure and Windows Embedded OS to transform a retail business

What happens when retailers can’t meet consumer expectations

eBooks

anufacturing examples

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Blogs

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Trend alert: real-time supply chain visibility

Improving supply chain visibility with RAIN RFID

Companies save millions with RAIN RFID Asset Management

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Behind the Technology Driving Connected Supply Chains

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I've created a variety of content targeting manufacturing and distribution companies, covering topics such as supply chain disruption and RFID/IoT applications.

eBooks & long form

inance examples

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I've written case studies, solution briefs and other collateral targeted to financial services companies. I'm also familiar with regulations such as GDPR, ASC 606, IFRS and others. 

eBooks & long form

Blogs

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A year of record-breaking buyouts – are you ready?

nteractive & print examples

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I enjoy working with talented designers and programmers to create animated infographics, interactive PDFs, and other visually-rich content.

Interactive

Print